FOR BLUEMARBLE'S INAUGURAL SS24 CAMPAIGN TITLED A RIDE BACK TO MY DREAMS, THE COLLABORATION IN ART DIRECTION ALONGSIDE CARLOS NAZARIO PLAYED A KEY ROLE IN BRINGING THE BRAND’S VISION TO LIFE. SHOT BY OLIVER HANDLEE PEARCH, THIS CAMPAIGN DREW INSPIRATION FROM INFLUENTIAL YOUTH FIGURES, CAPTURING A SENSE OF NOSTALGIA AND ASPIRATION. THE ARTISTIC APPROACH FOCUSED ON CREATING A VIBRANT VISUAL NARRATIVE THAT REFLECTED THE COLLECTION’S THEMES, BLENDING DREAMLIKE ELEMENTS WITH CONTEMPORARY STYLE. BY INFUSING REFERENCES TO CULTURAL ICONS AND YOUTHFUL ENERGY, THE CAMPAIGN ESTABLISHED A COMPELLING AESTHETIC THAT RESONATED WITH AUDIENCES, MARKING A SIGNIFICANT ENTRY FOR BLUEMARBLE INTO THE FASHION LANDSCAPE.