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2025
Provided art direction and graphic design support for Young Thug’s new album, contributing to the visual storytelling and creative concept development. Played a key role in the ideation and execution of album artwork, ensuring a cohesive and engaging visual identity that aligned with the project’s themes. Collaborated on the overall aesthetic of the release, enhancing the album’s narrative through strategic design, artistic direction, and cohesiveness across merch created as well.
AVAILABLE FOR VIEWING UPON PUBLIC RELEASE
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2025
Provided art direction support for Jon Bellion’s new album, contributing to the visual storytelling and creative concept development. Played a key role in shaping the album artwork and overall aesthetic, ensuring a cohesive and compelling visual identity that enhanced the project’s narrative.
AVAILABLE FOR VIEWING UPON PUBLIC RELEASE
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2024
Post-production efforts, for the Demmo Corp FW24 collection titled “Nothing is Real Until it Hurts me,” focusing on refining visual assets to align with the brand’s creative vision.
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2024
development of graphics and graphic animations For the Off-White c/o Bstroy collaboration campaign, to promote the release of the collaborative shoe. The creative direction balanced Off-White’s ethos with Bstroy’s experimental approach, highlighting the central message of the collaboration.
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2024
a new Moose Knuckles logo identity was developed For a collaborative project to reflect the brand's fused elements. This initiative involved a thorough exploration of Moose Knuckles' heritage and core values to create a logo that resonates with its target audience. The design process emphasized modernity while ensuring that the logo maintained the brand's rugged and urban aesthetic. The ideation aimed to enhance brand recognition and align Moose Knuckles with its heritage.
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2024
a new logo identity was created For Lourdes to encapsulate the brand's evolving aesthetic and vision. This process involved researching the brand's core values and target audience to develop a logo that resonates with its contemporary style. The design aimed to reflect Lourdes' unique personality while maintaining versatility across various applications, from clothing tags to digital platforms. By establishing a fresh visual identity, the new logo not only enhanced brand recognition but also positioned Lourdes to stand out in the competitive fashion landscape.
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2024
In collaborating in the artistic direction for the mood board social media page @Saint on instagram, the focus was on curating an immersive visual experience that captures the essence of modern fashion and street culture. The project involved strategically selecting and designing content that reflects innovative styles and influential voices within the industry. Emphasizing creativity and originality, the direction aimed to inspire and engage followers through thought-provoking visuals and storytelling.
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2024
For the merch design associated with the April Spritz single by The Kid LAROI, the focus was on creating visually engaging products that resonated with the artist's brand and musical style. This involved developing unique graphics, typography, and color palettes that reflected the essence of the single and appealed to fans. The design aimed to capture the energy and emotion of The Kid LAROI's music while ensuring that the merchandise felt authentic and relatable to his audience.
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2024
the contribution to graphic direction For Luar's SS25 collection titled En Boca Quedó was essential in defining the visual elements used during the runway presentation. This role involved developing innovative graphics that encapsulated the collection's themes of illusion and contrast. By designing impactful visuals, including striking typography and unique motifs, the graphics enhanced the overall aesthetic of the runway collection. This cohesive visual identity not only showcased the artistry behind Deceptionista but also reinforced Luar's distinctive brand narrative.
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2024
the design of the window cling graphic For Moose Knuckles' annual Calgary Stampede collaboration was key in defining the visual impact for the event. The design blended bold typography with Western-inspired motifs, reflecting the spirit of the Stampede while maintaining Moose Knuckles' modern edge. This graphic maintained the brand's presence during the event, reinforcing its connection to local culture and its signature aesthetic.
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2024
the art direction and design For the Moose Knuckles SS25 lookbook focused on creating a visually striking and cohesive presentation of the collection. The project involved conceptualizing the layout, selecting impactful imagery, and designing graphic elements that highlighted the brand's bold aesthetic and commitment to quality. Attention was given to the overall flow of the lookbook, ensuring that each page seamlessly showcased the collection while conveying the brand's unique identity.
available for viewing upon public release
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2024
the contribution to graphic direction For Sinclair focused on creating a clear and unique visuals for the brand. This included developing eye-catching graphics and typography. The goal was to ensure that all visual elements aligned with the brand's vision. By streamlining the graphics, the direction helped Sinclair showcase its innovative approach within the fashion industry.
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2024
For Luar's FW collection titled Deceptionista, the contribution to graphic direction was essential in defining the visual elements used during the runway presentation. This role involved developing innovative graphics that encapsulated the collection's themes of illusion and contrast. By designing impactful visuals, including striking typography and unique motifs, the graphics enhanced the overall aesthetic of the runway collection. This cohesive visual identity not only showcased the artistry behind Deceptionista but also reinforced Luar's distinctive brand narrative.
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2024
the collaboration in art direction For Bluemarble's inaugural SS24 campaign titled A Ride Back to My Dreams, alongside Carlos Nazario, played a key role in bringing the brand’s vision to life. Shot by Oliver handlee pearch, This campaign drew inspiration from influential youth figures, capturing a sense of nostalgia and aspiration. The artistic approach focused on creating a vibrant visual narrative that reflected the collection’s themes, blending dreamlike elements with contemporary style. By infusing references to cultural icons and youthful energy, the campaign established a compelling aesthetic that resonated with audiences, marking a significant entry for Bluemarble into the fashion landscape.
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2024
the postproduction process was handled For Lourdes' FW24 collection, titled United States of Whatever, with a focus on enhancing the collection's visual narrative and brand impact. Collaborating closely with the creative team, the role involved refining the visual assets to ensure consistency and alignment with the collection's bold, rebellious theme. This included meticulous editing of campaign imagery, retouching, and finalizing content for both digital and print use. By ensuring that the postproduction output met the brand's high standards, the visual storytelling for the FW24 collection was elevated, contributing to a seamless and impactful presentation across all platforms. This attention to detail in postproduction reinforced Lourdes' cutting-edge aesthetic and helped solidify the collection's influence in the fashion landscape.
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2024
Working alongside creative director Andreas Aresti, the social media direction for Lourdes employed a strategic and fully artistic approach to enhance the brand’s digital footprint. The role involved collaborating on high-impact visual content and developing a cohesive social media strategy that aligned with the brand’s avant-garde identity. This effort focused on elevating the brand’s presence across digital platforms, driving engagement, and increasing visibility within key market segments. Through a carefully executed content calendar and creative campaigns, Lourdes’ social media channels were transformed into a dynamic and visually compelling extension of the brand, reinforcing its position in the fashion industry while resonating with its target audience.
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2023
In contribution to the menswear graphic direction for YEEZY, the role involved supporting the creative team in developing unique visual concepts that aligned with the brand's futuristic and minimalist aesthetic. This included assisting in the creation of graphic elements for collections, collaborating on mood boards, and ensuring that all designs maintained the signature YEEZY style. The focus was on integrating innovative graphic designs that complemented the brand's avant-garde approach, while staying true to the understated, utilitarian ethos YEEZY is known for. This work played a critical role in shaping the visual identity of the menswear line, enhancing its appeal to a global audience.
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2023
For Lourdes' Fashion Week showroom, the design contribution for the invitation was crucial in setting the tone for the event. The invitation featured ransom typography and grungy design elements that encapsulated the brand's avant-garde style. This design not only created anticipation for the showroom experience but also aligned with Lourdes' distinct fashion-forward narrative.
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2022
For Theophilio's SS23 campaign titled Homecoming, the role in assisting art direction alongside Carlos Nazario was pivotal in shaping the visual tone and narrative of the collection. The collaboration focused on translating the brand's cultural and nostalgic themes into compelling visuals that resonated with its audience. This involved supporting the creative process, contributing to the layout, set design, and overall aesthetic direction of the campaign. By ensuring that every visual element aligned with the campaign’s storytelling, the final output captured the essence of Homecoming, reinforcing Theophilio’s distinctive brand identity and deepening its connection with both new and existing audiences.
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2022
As part of the effort to refurbish the visual and brand identity of Stomp Down Records, known for representing notable artists like Monaleo and Maxo Kream, the redesign process focused on aligning the label’s aesthetic with its authentic, street-inspired roots while modernizing its appeal. The role involved collaborating with the creative team to overhaul key brand elements, including logo redesign, typography, and visual identity. This refresh extended across digital platforms, social media, artist promotion, and merchandise, ensuring a cohesive, contemporary look that resonated with both the label's core audience and a broader demographic. Special attention was given to preserving the cultural significance of the label while positioning it for future growth and recognition in the music industry.
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2022
Assisted with the fashion design and art direction for select Proenza Schouler pieces, contributing to the development of creative concepts and ensuring they aligned with the brand's modern aesthetic. This role involved collaborating with the design team to refine garment details, from fabric selection to silhouette development, and assisting in visual storytelling for campaigns. By supporting the creation of mood boards and design elements, the overall direction of the collection and reinforced Proenza Schouler's innovative approach to luxury fashion.