FOR SINCLAIR, THE CONTRIBUTION TO GRAPHIC DIRECTION FOCUSED ON CREATING A CLEAR AND UNIQUE VISUALS FOR THE BRAND. THIS INCLUDED DEVELOPING EYE-CATCHING GRAPHICS AND TYPOGRAPHY. THE GOAL WAS TO ENSURE THAT ALL VISUAL ELEMENTS ALIGNED WITH THE BRAND'S VISION. BY STREAMLINING THE GRAPHICS, THE DIRECTION HELPED SINCLAIR SHOWCASE ITS INNOVATIVE APPROACH WITHIN THE FASHION INDUSTRY.