WORKING ALONGSIDE CREATIVE DIRECTOR ANDREAS ARESTI, THE SOCIAL MEDIA DIRECTION FOR LOURDES EMPLOYED A STRATEGIC AND FULLY ARTISTIC APPROACH TO ENHANCE THE BRAND’S DIGITAL FOOTPRINT. THE ROLE INVOLVED COLLABORATING ON HIGH-IMPACT VISUAL CONTENT AND DEVELOPING A COHESIVE SOCIAL MEDIA STRATEGY THAT ALIGNED WITH THE BRAND’S AVANT-GARDE IDENTITY. THIS EFFORT FOCUSED ON ELEVATING THE BRAND’S PRESENCE ACROSS DIGITAL PLATFORMS, DRIVING ENGAGEMENT, AND INCREASING VISIBILITY WITHIN KEY MARKET SEGMENTS. THROUGH A CAREFULLY EXECUTED CONTENT CALENDAR AND CREATIVE CAMPAIGNS, LOURDES’ SOCIAL MEDIA CHANNELS WERE TRANSFORMED INTO A DYNAMIC AND VISUALLY COMPELLING EXTENSION OF THE BRAND, REINFORCING ITS POSITION IN THE FASHION INDUSTRY WHILE RESONATING WITH ITS TARGET AUDIENCE..