FOR A COLLABORATIVE PROJECT A NEW MOOSE KNUCKLES LOGO IDENTITY WAS DEVELOPED TO REFLECT THE BRAND'S COLLABORATION. THIS INITIATIVE INVOLVED A THOROUGH EXPLORATION OF MOOSE KNUCKLES' HERITAGE AND CORE VALUES TO CREATE A LOGO THAT RESONATES WITH ITS TARGET AUDIENCE. THE DESIGN PROCESS EMPHASIZED MODERNITY WHILE ENSURING THAT THE LOGO MAINTAINED THE BRAND'S RUGGED AND URBAN AESTHETIC. THE IDEATION AIMED TO ENHANCE BRAND RECOGNITION AND ALIGN MOOSE KNUCKLES WITH ITS HERITAGE.