FOR LUAR'S SS25 COLLECTION TITLED EN BOCA QUEDÓ, THE CONTRIBUTION TO GRAPHIC DIRECTION WAS ESSENTIAL IN DEFINING THE VISUAL ELEMENTS USED DURING THE RUNWAY PRESENTATION. THIS ROLE INVOLVED DEVELOPING INNOVATIVE GRAPHICS THAT ENCAPSULATED THE COLLECTION'S THEMES OF ILLUSION AND CONTRAST. BY DESIGNING IMPACTFUL VISUALS, INCLUDING STRIKING TYPOGRAPHY AND UNIQUE MOTIFS, THE GRAPHICS ENHANCED THE OVERALL AESTHETIC OF THE RUNWAY COLLECTION. THIS COHESIVE VISUAL IDENTITY NOT ONLY SHOWCASED THE ARTISTRY BEHIND DECEPTIONISTA BUT ALSO REINFORCED LUAR'S DISTINCTIVE BRAND NARRATIVE.