A NEW LOGO CREATED TO ENCAPSULATE THE BRAND'S EVOLVING AESTHETIC AND VISION. THIS PROCESS INVOLVED RESEARCHING THE BRAND'S CORE VALUES TO DEVELOP A LOGO THAT RESONATES WITH ITS CONTEMPORARY STYLE. THE DESIGN AIMED TO REFLECT LOURDES' UNIQUE PERSONALITY WHILE MAINTAINING VERSATILITY ACROSS VARIOUS APPLICATIONS, FROM CLOTHING TAGS TO DIGITAL PLATFORMS. THE NEW LOGO NOT ONLY ENHANCEs BRAND RECOGNITION BUT ALSO POSITIONs LOURDES TO STAND OUT IN THE COMPETITIVE FASHION LANDSCAPE.