ASSISTED WITH THE FASHION DESIGN AND ART DIRECTION FOR SELECT PROENZA SCHOULER PIECES, CONTRIBUTING TO THE DEVELOPMENT OF CREATIVE CONCEPTS AND ENSURING THEY ALIGNED WITH THE BRAND'S MODERN AESTHETIC. THIS ROLE INVOLVED COLLABORATING WITH THE DESIGN TEAM TO REFINE GARMENT DETAILS, FROM FABRIC SELECTION TO SILHOUETTE DEVELOPMENT, AND ASSISTING IN VISUAL STORYTELLING FOR CAMPAIGNS. BY SUPPORTING THE CREATION OF MOOD BOARDS AND DESIGN ELEMENTS, THE OVERALL DIRECTION OF THE COLLECTION AND REINFORCED PROENZA SCHOULER'S INNOVATIVE APPROACH TO LUXURY FASHION.