aS PART OF THE EFFORT TO REFURBISH THE VISUAL AND BRAND IDENTITY OF STOMP DOWN RECORDS, KNOWN FOR REPRESENTING NOTABLE ARTISTS LIKE MONALEO AND MAXO KREAM, THE REDESIGN PROCESS FOCUSED ON ALIGNING THE LABEL’S AESTHETIC WITH ITS AUTHENTIC, STREET-INSPIRED ROOTS WHILE MODERNIZING ITS APPEAL. THE ROLE INVOLVED COLLABORATING WITH THE CREATIVE TEAM TO OVERHAUL KEY BRAND ELEMENTS, INCLUDING LOGO REDESIGN, TYPOGRAPHY, AND VISUAL IDENTITY. THIS REFRESH EXTENDED ACROSS DIGITAL PLATFORMS, SOCIAL MEDIA, ARTIST PROMOTION, AND MERCHANDISE, ENSURING A COHESIVE, CONTEMPORARY LOOK THAT RESONATED WITH BOTH THE LABEL'S CORE AUDIENCE AND A BROADER DEMOGRAPHIC. SPECIAL ATTENTION WAS GIVEN TO PRESERVING THE CULTURAL SIGNIFICANCE OF THE LABEL WHILE POSITIONING IT FOR FUTURE GROWTH AND RECOGNITION IN THE MUSIC INDUSTRY.